4 Reasons to sell this winter

Buyer demand continues to outpace the supply of homes for sale, which means that buyers are often competing with one another for the few listings that are available! Check out the 4 reasons to sell this winter.

LA’s Economic Forecast to 2020


On Nov. 29, Pacific Union held its first annual Los Angeles Real Estate and Economic Forecast in partnership with John Burns Real Estate Consulting in order to project market activity through 2020. Below are some key, high-level takeaways from the live event. To watch the full one-hour presentation, click here.

  • Both short-term and medium-term, most housing markets across the country remain at low to normal risk.
  • Mortgage rates are projected to grow by about 80 basis points by 2020, increasing annually at about a 20 basis-point pace.
  • The Los Angeles housing market is currently at normal risk, with some potential increase over the next couple of years.
  • The Los Angeles economy continues to grow solidly, with all job sectors except motion picture and sound recording showing positive year-over-year growth. Specific occupations in this sector include actors, audio- and video-equipment technicians, cashiers, motion-picture projectionists, producers, and directors, whose average annual wage is around $96,000.
  • Nevertheless, income groups with higher relative increases in employment over the last year have been those making between $140,000 and $200,000, which has boded well for the local economy and housing market.
  • The Los Angeles economy has also benefited from solid stock-market gains of large, local, publicly traded companies by market cap. For example, Bank of America, Boeing, Activision Blizzard, and CBRE Group have all seen year-over-year increases in stock values of more than 50 percent.
  • Proposed tax changes could significantly reduce future homebuyers’ deductions, making it more expensive to own. Also, the proposed changes could further disincentivize current homeowners from selling, thus exacerbating the region’s inventory shortage. According to an analysis by the Fisher Center for Real Estate & Urban Economics, the elimination of state and local income-tax deductions would cost middle- and high-income Californians an additional $37.9 billion in taxes (at a 35 percent federal tax rate), which translates to a 2 percent to 3 percent decrease in economic activity in California.
  • This year saw more strong home price growth in California. In Los Angeles, the median home price increase averaged 8 percent year to date through September 2017.
  • An analysis of individual Los Angeles communities shows that there is continual variation in home price fluctuations. Changes are driven by local conditions and relationship to prices in neighboring communities, but most importantly by jobs and income growth.
    In segmenting the markets by median home price changes, we use four categories: normal, double-digit, heated, and slowing.

For More, click here.


Strong Buyer Demand

Strong buyer demand, a good economy, and low inventory of new and existing homes for sale has created the perfect storm to accelerate the time between listing and signing a contract.
Curious what this means for you? Check out this article and let’s connect.

Have you heard the news?!?

Have you heard? New name, New Year, New president.

(No, not that President.)

Click for all the details.


As we start the new year, one thing is for certain

As we start the new year, one thing is for certain… if you plan to buy or sell a house this year, you need a real estate professional on your team! Here are the top 5 reasons why.

5 Benefits to Hiring a Pro

What you need to know before buying your next home: The 5 benefits of hiring a real estate professional to get the ultimate buyers experience.

Melissa Menard Homes Holiday Activity Guide

Winter Adventures:
SnowDayLA- Come check out the transformed Elysian Park, filled with Tubing, Ice Skating, an animated Light Show & a 12-Foot Gingerbread house. Hurry this one is selling out quick!
Holiday Ice at LA Live- The LA Kings Holiday Ice Rink is now open! This holiday season join in on the fun and skate outdoors! The rink is here only for a limited season. Hurry and visit before the rink closes on December 21st!
Ice Skating at Santa Monica Promenade- Every holiday season, Downtown Santa Monica brings a little ice skating to the beachside community and transforms the corner of Fifth Street and Arizona Avenue into Ice at Santa Monica, a premier outdoor ice skating rink.
Enchanted: Forest of Lights- Descanso Gardens’ light-up experience has ditched the kitsch in favor of a whimsical, wondrous, curiosity-driven display that’s among L.A.’s most stunning and, more importantly, most fun. The interactive, nighttime program has set up 10 illuminated installations around the botanical garden grounds, from luminescent forests to free-standing hands-on art pieces.
Visit Santa at The Grove- Stop by Santa’s Workshop from Nov. 13th – Dec. 24th. Take a photo with Santa. For Workshop hours visit:
Opportunities to Give Back:
LA Fire Department 25th Annual “Spark of Love” Holiday Toy Program

Curious what it will cost you to wait to buy?

Want to know the cost of waiting to buy until 2018? Check out this article for all of the details.


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Been thinking about buying?

Been thinking about buying a home? Here are 4 Tips for Success!
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